An SEO specialist analyzes the current state of your website against search engine ranking criteria. They will look at how you are positioned for the most important keywords for your niche as well as your competitors. A common mistake when trying to improve conversions is to use the wrong measurement criteria. Some don’t use measurement […]
The top goal for many business owners and companies in general when creating an SEO strategy is to achieve the #1 top ranking on Google (or other search engines). This is a pretty broad objective. It’s better to start with small goals, like increasing traffic to your website, as this is going to signal to […]
You know you need to rank higher in search. After all, it’s the first page of search results that gets over 90% of traffic. You can try to tackle SEO on your own. There are plenty of how-to and DIY guides on the web. That’s great for someone who has tons of time on their […]
The rise of interactive media means that marketing professionals have been able to get creative with their strategies. Our audiences aren’t passive anymore — now, they’re able to interact with their favorite brands and even influence the directions that they take. You’re probably already familiar with some of the most common ways to interact with […]
Spending on augmented reality and virtual reality could exceed $20 billion in 2019. For a technology considered to be a gimmick just a few short years ago, that’s not too bad. What’s changed people’s minds about AR in particular? Games like Pokemon Go brought the technology to the forefront of the public’s attention. Apps like […]
Have you been blogging for a while and wondering what the point of it all is? Trying to monetize your blog can seem like something out of reach if you aren’t familiar with digital marketing. Throwing your thoughts out into the void of the world wide web isn’t exactly getting it done. You need to […]
Sites want to rank well in Google search results and one of the factors Google places a high value on is backlinks. These are links from websites to your site. The more valuable the backlink, the more importance Google places on it for rankings. One of the ways Google rates website for importance is page […]
Over 3.5 billion online searches are made daily. This is an average of 40,000 queries every second. For every one made, search engines rank websites based on SEO. Top websites have a click through rate of 34.36% and a mobile CTR of 35%. It pays to optimize your business. Focused SEO campaigns benefit B2B and B2C companies. Nearly […]
In the current climate of the internet, the term SEO is swimming around everywhere. You probably already know that it stands for Search Engine Optimization. All this means is that you are giving your website and products the best chance to succeed. If you aren’t using on-page SEO, your chances vastly diminish. Keep reading to […]