The need for quality content on your blog never seems to end. Not only do you need quality content in your posts, but in other areas as well.
Things such as your blog description are tedious, but also very key in setting yourself apart from the other blogs/articles in your niche.
They’re often the first thing that your prospective readers see of your blog besides the title and the website URL that you use.
While the title may pique their interest, your clever URL may go completely unnoticed. That’s why it’s essential to strategize and nail down your meta description.
Here are the top things to consider when coming up with your blog’s summary.
Keywords are a key component of any content for blog posts that you write, and your blog description is no different.
Often times, a search engine’s algorithm will show your blog description when it includes the keyword a user has searched for. Needless to say, you’ll want to use as many that apply to your niche as possible.
However, be careful not to overload. Google’s algorithm identifies anyone that’s trying to keyword stuff their blog for more search results. It will have the opposite effect that you’re going for.
If you’re not sure where to start, managed SEO can be an excellent asset as you start out on your blogging venture.
You’ll learn healthy SEO habits in things such as your blog description, guest posts, etc. that you can use for years to come as your blog grows.
2. Consider the Number of Characters
Typically the platform you’re using for your blog site won’t allow any more than 155 characters.
Pair that with the fact that readers scan only 6-13 words for things such as your post title. It’s clear to see that you’ll want to make sure your meta description has quality with as little quantity as possible.
Going short and sweet on your description also helps set the tone for your entire website. Readers will understand that your content contains zero fluff.
It helps them know that your blog posts hold all of the information they need without cutting through needless jargon to obtain it. That’s a valuable tone to have for your blog’s brand.
3. Give Them a Peek
The blog description that you come up with should give the reader a tiny sneak peek behind the curtains before the curtain closes right back up. It’s as if to say “Want to see more? Great! Come check out the site.”.
To do that effectively, you want to find a way of letting them know the answers they want are in your blog posts. But make sure the answers aren’t in your description.
Doing so would be letting the reader off the hook. They won’t have a need to click on your page if they receive the answer on the search results.
Most importantly, don’t include the title of your post in the description. It gives the reader the impression that your content is repetitive.
Instead, concentrate on studying SEO trends and looking for ways to include them in your blog description moving forward.
4. Include a Call to Action!
If you’re not going to command people to read the content on your blog, then who will?
As with any other content that relates to your blog, your blog description needs to include a call to action (CTA) in it. Doing so pushes the reader to gain the information that they seek.
Doing this effectively is all about the wording that you use. There are three layers to the wording in your CTA.
Think of your blog description as a “call to action sandwich”. The beginning needs to have a call to action, the middle should include a cliff hanger, and then another call to action at the end.
5. Use Your Blog’s Tone
One mistake that many bloggers make is not having a blog description that matches the tone of their content.
For example, if you pride yourself on a blog that’s informal in delivering your readers information, your description should fit that too. There’s no reason to keep a description professional if the blog is informal.
Having it match your tone will attract certain readers to your site. People process information in various ways. Some enjoy having statistics listed to them, while others appreciate those statistics being laid out in less formal terms.
Whatever tone your site uses, make sure the description is attracting those readers to it. Doing so will build your list of frequent site visitors by directing the right users to your content.
6. Avoid Self-Injury
The most detrimental feeling in the world is posting a blog description with a typo for the entire world to see. Or even worse: you never catch it.
That means thousands if not millions of search engine users will come across your blog description and get turned off by the typo(s) in your content.
Make sure to read your blog description over and over again. Have others take a look at it and consider their feedback. Does the description get your point across?
Does it describe your blog and blog post to a “T”? If so, it’s ready to be put on the internet! If not, then it’s back to the drawing board.
Come up with a Killer Blog Description for Your Site!
Now that you’ve seen what it takes to write an effective blog description, it’s time to create a few rough drafts.
Be sure to read this article on optimizing your blog’s content for more tips and tricks on effective blog ranking techniques.