How’s your SEO campaign doing? Are you earning more now than you spend on marketing and SEO?
If you don’t, you need to go back to the drawing board. SEO isn’t solely about increasing traffic and visibility — it’s about guaranteeing all that incoming traffic increases profits.
You can work towards that goal by reaping the benefits of email marketing. Yes, even in today’s age, email remains one of the top methods of boosting Search Engine Optimization. The two go hand-in-hand and with the right email marketing strategy, you could see $38 earned for every $1 spent.
Learn more about these email marketing benefits right here and how you can get the most out of them:
1. Boosts Qualified Traffic
People in your newsletter and email listing already performed one important conversion: they signed up. However, that doesn’t automatically equate to profits. At the end of the day, SEO isn’t about traffic; it’s about revenue.
Email marketing can remedy this.
Remember that one of the major benefits of email marketing is that it boosts qualified traffic. Normal traffic is great but qualified traffic is better. The latter refers to traffic that leads to some form of conversion.
Your newsletters should push subscribers to purchase a product, set a schedule for a paid service, or check out promos and discounts. Use email marketing to alert them of the things you offer and they’ll come over in droves!
Empower the people on your email list to further drive qualified traffic. Let people choose what kind of content they want to receive from you. This ensures they don’t dump your email messages into the bin.
2. Testing Grounds
Increasing qualified traffic is perhaps the biggest benefit of email marketing optimization. However, it doesn’t end there. Another way it helps your SEO efforts is that it serves as a prime testing ground.
Do people in your email list respond well to a certain type of headline? If they do and it happens multiple times, you could implement that kind of headline for your next blog posts or marketing ads.
When you placed your Call-to-Action (CTA) at the end and added a link to your Google My Business page, did you see an increase in reviews and ratings? If the results met your expectations, why not implement this elsewhere in your marketing campaigns? You could add this type of CTA in your blog posts or social media content.
If you’re running A/B split tests for your web design or SEO campaign, your email list is the first place to go for initial testing.
3. Improve Bounce Rates
You know your SEO campaign isn’t hitting a stride if your bounce rates are too high. This especially counts on landing pages designed for some type of conversion, like purchases or shares.
Email marketing help can fix this issue.
You have to start by creating great content. For the sake of example, say you created an amazing landing page designed to get people to purchase a new product you have available. The page puts the product front-and-center and you have a big “buy now” or “add to cart” button visible.
Use email marketing to drive people to that page. You should already know who among your email subscribers are more likely to respond to the content of that landing page.
Send a dedicated message to them, making it feel more personal and customized, and this may push them to do more than visit and leave. They might make a purchase and this extra action reduces your bounce rate. At the same time, you made a profit!
4. Breathe Life into Evergreen Content
Go back and check the newsletters you send out to your email subscribers. Is there content that people enjoyed and responded to? Is there content that never gets old, meaning it will remain relevant for months or years to come?
Don’t let that content go to waste! Don’t let it sit there in people’s inboxes for all eternity! Another way to boost your SEO through email marketing is to take the content you once sent out and turn it into new site content!
However, you shouldn’t simply recycle what you emailed. Curate the content and make it better suited as a blog post. Make sure you indicate that email subscribers got to see this content long before the general public did.
Why is this last bit important?
Letting others know email subscribers saw this content first might convince others to sign up too. It’s not a new tactic and it’s not only done with email marketing either.
YouTubers do it a lot with Patreon.
YouTubers might give Patreon supporters access to exclusive videos. They’ll only release these videos to the public long after their supporters reaped the rewards of their subscription. This tactic works with email marketing too so don’t hesitate to give it a try!
5. Targeting Content
A big part of SEO is analytical study. You have to spend time looking at numbers and decoding what they mean for your site and its content. Fortunately, email marketing can help you with this too.
Now and then, release polls or surveys in your emails. Ask your dedicated subscribers what they prefer. Ask them about older content and if they’d like to see more of it or if they want you to go in a different direction.
Polls and surveys can help you create content people want. Your site visitors won’t engage with content if they don’t have a need or desire for it. Using email marketing can help guarantee future content and SEO marketing decisions cater specifically to your niche.
Take Advantage of the Benefits of Email Marketing!
The benefits of email marketing are nothing to scoff at. You could see a massive increase in conversions with the right content sent out to your email subscribers. It’s still one of the best methods to help your SEO campaign reach its full potential.
It can seem intimidating but that’s what we’re here for. Feel free to check out our other guides today, like this one tackling how to create catchy, effective SEO blog titles!