blog ranking

Blog SEO: How to Improve Your Blog Ranking and Optimize Its Content

Having a website and doing nothing to market it won’t help you attract attention.

Search is currently the number one method for driving website traffic. It even wins out social media by 300%.

We head to Google, Yelp, and Bing with all our pressing questions. Whether we want to go somewhere or buy something, search engines have the answers. Each one of those search queries has the potential to become a sale.

But what if your blog ranking is too low for searchers to see?

Search engine optimization, or SEO, is essential for driving traffic to your website. Without it, your competitors are raking in those leads and sales instead. Why pass up on the opportunity to bring in free website traffic?

Below are 10 ways to increase your blog ranking. With these tips, you can reach the top of a search engine results page (SERPs) and start attracting new leads yourself.

Get to the top with these tips!

1. Know Your Audience

For an effective SEO strategy, knowing your audience is key. After all, they’re the ones you’re trying to attract to your website.

A little research can go a long way. Start by determining their pain points. What problems are they experiencing that you can help solve?

Make a list of these problems. Then, consider search intent.

What are they looking for? What answers can you provide? Use the answers to these questions to craft unique, informative content for your distinct audience.

2. Key in on Keywords

This audience research can also help you determine a list of keywords to use within your content.

Keywords are an essential part of SEO. They help you attract your audience based on their search queries. 

Take a look at the topics you brainstormed in the above step. Then, use a tool like Google Trends or Google Keyword Planner to develop a list of keywords.

Choose one keyword theme for each blog post. Then, make sure to use that keyword in your:

  • Post title
  • An H1 header
  • The opening text
  • The closing text
  • Elsewhere within your content

It’s important you don’t stuff your content with this keyword. Otherwise, you could end up hurting your blog ranking. 

3. Install an SEO Plugin (And Use It)

Install an SEO plugin like Yoast SEO for your blog. 

This plugin will tell you where your keyword is missing the mark and how to make improvements.

You can use this plugin to improve your blog SEO and boost your ranking. 

4. Scheme with Schema Markup

Schema markup is code that tells major search engines what’s in your blog posts. 

This markup makes it easier for your readers to see your content in SERPs. Having a schema markup can help your content stand out. If you stand out on the search page, you can attract more readers to your site.

The more site traffic you attract, the better for your SEO (and sales).

5. Optimize Those Images

Your images need a little keyword love, too. 

Make sure to optimize your images with that keyword. Add your keyword to the image alt text to tell search engines what your photo is all about. 

This gives you another chance to attract people to your site and improve your SEO.

6. Don’t Forget the Backlinks

Backlinks play a big part in boosting your SERPs ranking. When someone links to your content, it tells search engines you have something valuable to share. 

Share your posts on social media and try guest blogging on other sites.

Don’t forget your internal links, too! That way, people will explore your content. Those clicks and dwell time can both boost your rankings.

7. Get Descriptive

Your meta description gives search engines a short summary of what your content is all about. 

Make sure the post’s keyword is featured in the meta description. That way, search engines and readers know your content is relevant to their search. Otherwise, you might not show up for these searches at all. 

8. Make It for Mobile

Nearly 60% of all website traffic comes from a mobile device.

If you’re neglecting your mobile site visitors, you’re missing out on a big chunk of potential sales.

Google now uses mobile-first indexing to determine blog rankings. Make sure you’re phone-friendly to attract this traffic and improve your ranking. 

9. Get Ready for Voice

More people are asking Alexa and Google for life’s big answers.

“Okay Google, where can I get sushi after midnight?” It might seem silly, but this type of search is a potential sale. 

To optimize for voice searches, go back to step one. What questions are your customers asking? Then, provide your readers with content that answers this question.

10. Speed and Security

It’s not enough to post regularly and use SEO for blogging. You also need to make sure your blog is optimized with your users in mind.

User experience plays a big part in determining an SEO blog ranking. 

Think about it: people are busy. They don’t have the time to wait around for a page to load, especially when they need immediate answers. Instead of leaving your website to lag, speed things up.

Your site’s load speed is a ranking factor. If you want to beat out the competition, you need your pages to load quickly. Otherwise, people might bounce and leave your website without clicking around.

A higher bounce rate can impact your blog ranking.

To deliver the best user experience possible, use Google’s Pagespeed Insights tool and test your page. This tool can give you insight into what’s slowing down your site. Then, make the necessary improvements. 

Security plays a part in user experience, too. People want to know they’re using a site they can trust with their data. Install an SSL certificate and get that “HTTPS” in your URL. 

These tips can help improve your search engine optimization blog and raise your ranking!

Improve Your Blog Ranking with These Expert Tips!

Ready to get optimized and rise higher than ever?

With these blog ranking tips, you can improve your SERPs ranking and start attracting new customers.

Otherwise, your competitors are getting all the attention.

Discover our proven SEO products, services, and strategies to boost your ranking today.