When you read an article, what lands you there in the first place? That’s right: the title.
While the title may not be more than 50 or so characters, they can sometimes be the most important ones you’ve ever typed. Without a few compelling words at the top of your article, you may not be successful in attracting enough people to even read what you’ve worked so hard on to write.
If you’re been in a literary slump, here are 7 tips for creating catchy, effective SEO blog titles.
1. Name It a Guide
If you put the word “guide” into your blog title, you’re almost guaranteed to get a higher clickthrough rate. This is because the word “guide” signifies that you’ve put all the information users need to know into one neat article and they won’t have to look anywhere else.
Readers don’t want to have to open up multiple tabs, and neither do they want to click back and forth between them to get the information they need to achieve something. If your title seems promising, they’re more likely to click and stay on your website to gather the needed info.
2. Play Around with Literary Devices
Don’t be afraid to be playful with your title, as readers always appreciate some cleverness. Literary devices can really elevate a title from bland to exciting.
“Why Lazy Landlords Love X” is much more interesting than “The History of Landlords and X.” If it’s appropriate for your target audience and website, you can even put double entendres in your title to get a chuckle out of your readers.
3. Ask a Question
Put yourself in the shoes of your reader and think to yourself: what would they type into the search bar?
Most of the time, users type in more than 4 words into Google to get results for something they’re looking for; this is called using long-tail keywords. Make use of this type of keyword and do question keyword optimization for your blog titles.
If you ask a burning question they have, such as “How do I do X,” then visitors will be motivated to click on your link and read what you have to say.
4. Use Numbers in Your Titles
This is one of the most effective ways to get people to read your blogs. When you write a listicle, you’re being upfront with your readers about what’s in your article, and how you’re going to hand over that information.
For instance, if your title is “5 Ways to Tell if You’re in Love,” users know they’re going to get 5 solid and informative points on a subject they’re interested in. They know for a fact that all relevant information will be organized and concise.
On the other hand, if you try to be too creative and your title is unclear and muddy, your readers may shy away from clicking since they’re not sure if you’ll convey the knowledge they’re seeking.
5. Utilize a Little Sensationalism
Blog writing is fun, but unfortunately, the topics you have to deal with may not be all that interesting at times. For example, let’s say you have to write about the history of bricks. Besides a few select people who are really passionate about bricks, chances are, not many people will want to read about this subject.
So to spice it up a little, make it seem like you have some exclusive information that they need to know. Instead of “The History of Bricks” or “5 Cool Things About Bricks,” you can try something like “5 Things No One Ever Knew About Bricks” or “5 Things What They Won’t Tell You About Bricks.”
By utilizing titles like the above examples, you create an internal conflict for your readers. Do they already know this information, or is it something new? They won’t be able to resist satisfying their curiosity.
6. Advise Them on Things to Avoid
Nobody wants to make a mistake, as it can be embarrassing and even cost them their job or relationship. If you present your article as “X Ways to Avoid Crucial Mistakes Doing Y,” you achieve a few things here.
First, you create an urge for readers to click since they want to know how it’s possible to do Y wrong. Second, they’ll want methods on avoiding such a vital mistake. By instilling these two needs in users, you’ll make it hard for them to refrain from reading your article.
7. Use Bracket Clarifications
For a first impression, it can take as little as 1/10th of a second for someone to make a judgment. If you haven’t clearly stated what you’re going to present in your blog article, you might instantly lose your readers when they glance at your title.
What you can do to prevent that is to use bracket clarifications. For instance, if you’ve typed up an interview, you can put “[Interview]” at the end of your blog title. That way, your readers won’t be thrown off if they were expecting a full article and got a transcription instead.
Plus, when you indicate what’s contained within your blog, it may compel readers to click when they otherwise wouldn’t have. For example, if someone was looking up statistics, having “[Infographic]” in your title can help significantly. Instead of having to read through an entire article, they can just take a look at the data in your infographic.
Catch Readers’ Eyes with Amazing Blog Titles
It may be just a few words, but blog titles are almost just as important as the meat of the content itself. If you can’t catch your readers’ attention, they won’t even take a look at what you’ve written!
So use our 7 tips to write not only catchy titles, but to also create ones that’ll rank your website better on search engines. If you can push your site to the top of those pages, then you’ll have a better chance of reaching a bigger audience.