Website traffic is the lifeblood of your online presence. After all, no traffic means no engagement, no conversions, and no profit.
For many businesses, this can be an extremely frustrating situation. It can result in confusion and the desperate scramble to find SEO solutions that actually provide results.
The good news is, generating traffic doesn’t have to be something that’s time-consuming or extremely expensive. Keep reading for some actionable steps you can take – right now – to improve your traffic.
1. Create a Google My Business Listing
Having an optimized Google My Business listing can lead to more visits than not completing this profile. Remember, when you create this business profile, you are also listing your website links. As a result, it provides you with an effective way to get more traffic to your site.
Also, remember that Google’s getting smarter with the results it shows searchers. If you create a listing that offers all the information a searcher/customer needs for making a decision, they may not even visit your website. Instead, they may stop by or contact you directly.
2. Advertising is a Must
While this may seem obvious, it’s something that’s worth mentioning. There are several ways for you to advertise your business to generate more traffic. You can use advertising social media, paid search ads, and various types of display advertising.
These all provide effective ways for you to attract new customers, to effectively build your brand, and to help get your site in front of more people. Make sure you adjust your paid strategies, so they fit your goals.
Are you just trying to get more traffic? Or, do you want to increase your conversions, too? Each of the paid channels has both pros and cons, so you need to determine your objective before paying for any type of advertisement.
If you want the traffic generated by these ads to result in more sales, you have to take another step. It’s also necessary to target high commercial intent keywords. While competition is often high – and costly – the payoffs are often worth it.
3. Get Social
It isn’t enough just to produce amazing content and hope it’s found. You also have to be proactive.
One of the best ways for you to increase the traffic going to your website is by using social media channels for promoting it. Twitter is a great option for short, tempting links and Google+ can help you show up in personalized search results.
If your company is B2C, then you may find more success with the image-heavy social sites, such as Instagram and Pinterest.
4. On-Page SEO Efforts
There are several SEO tactics you can use o your pages to help increase their rank in search engines and to get more visitors. This includes things like producing higher quality content that your customers are actually working with, and creating clear and concise metal descriptions for each page.
The meta description is the text that appears below your page’s URL in SERPs. When searchers can easily see what a page is about, they will be much more likely to click.
While on-page SEO tactics, such as these, are free, they can take some time to work.
5. Mix Things Up
There’s no type of magic formula available for ensuring our content marketing efforts are successful. This is why it’s important to “mix things up,” when it comes to content creation.
You should vary the format and the length of your content to ensure it’s appealing to all types of readers. Use both longer form content with shorter, news-based blogs, and even throw in a video and infographics from time to time. This can help you achieve a maximum impact.
6. Build Backlinks
Backlinks to your website from another website are extremely beneficial when trying to increase traffic. By generating backlinks from a complementary industry or business, you can get your brand in front of a larger audience. It’s also going to help and drive qualified traffic to your website.
Also, Google notices backlinks and is going to increase its trust in your business when other trusted sites start pointing to yours. A higher level of trust from Google is going to lead to higher rankings, which leads to increased traffic.
7. Write Killer Headlines
Headlines are considered one of the most crucial parts of your content. If you don’t have a compelling headline, even an extremely comprehensive blog is going to remain unread.
Take some time to think carefully about what type of headline is going to be most appealing to your audience. This is going to help cause intrigue, which is going to turn into traffic.
8. Use Long-Tail Keywords
Do you have your high-intent, popular keywords covered? If so, now it’s time to look into the use of long-tail keywords.
These actually account for the majority of web searches. This means if you aren’t already using these as part of your SEO efforts of paid search ads, then you are going to miss out on quite a bit of traffic.
SEO Solutions that Help You Generate More Traffic
If you are looking for SEO solutions that can help you generate more traffic to your website, then the tips here should help you get started. All of these have been tried and proved effective by others in the past, so why not give them a shot?
If you aren’t sure how to begin, or you just want the help of the pros, then be sure to contact us. Our team has years of experience helping all types of brands and businesses achieve online success. We can provide you with the solutions needed to increase your traffic substantially.