An SEO specialist analyzes the current state of your website against search engine ranking criteria. They will look at how you are positioned for the most important keywords for your niche as well as your competitors.
A common mistake when trying to improve conversions is to use the wrong measurement criteria. Some don’t use measurement tools at all. An analysis of the current state of your business will establish where you gain leads and current traffic volume.
This lets the SEO expert know where the best place to start implementing a strategy is. Regular reports point to what steps are working and which aren’t. They also let you know if you’re getting your money’s worth.
Executing the right search engine optimization strategy helps you maximize your business’s visibility in the marketplace. Doing this yourself, however, might be working harder not smarter.
Keep reading to learn 5 benefits of small business SEO services.
1. Better Conversion Rates
One of the great benefits of SEO services is that it increases the number of browsers that turn into customers. Building and executing an SEO plan requires more than stuffing a few keywords into a blog post. It’s a long-term strategy that includes building backlinks, improving user experience, and targeting customers.
A fully optimized website improves the number of people that stay on your page. This “bounce rate” is a top ranking factor for Google. A site that loads quickly and is easy to navigate helps your bounce rate.
Logic goes to reason that if you can keep people on your site, there’s a better chance of converting them to sales.
Targeting consumers during the right moments of their purchase journey is one contributing factor. This journey, as described by Google, exists in four parts: I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy
The use of smartphones has changed the way people search for information. Consumers search for information at every stage of their buying process. One-third of smartphone users claim to have made a purchase with one business over the other because of the information provided when it was needed.
SEO services build solutions toward drawing customers in at key moments of their purchase journey.
2. It’s a Business Investment
Entrepreneurs know that the work it takes to build a successful company requires long hours. As a small business owner, it’s not uncommon to work in the business during the day and to work on the business at night. Success only comes with continual improvement in addition to offering good services.
Utilizing SEO services is a reinvestment in your business. It’s akin to hiring an employee whose sole responsibility is to build your brand, bring in leads, and develop a long-term strategy for growth. Over time, your customer base grows, and the services begin to pay for themselves.
SEO work is continual promotion. Once a webpage ranks well in search engines, it can stay there for years. This is different from buying ad space in that when the ad campaigns are done, so is the promotion.
3. Save Time and Improve Efficiency
The best way to be successful in any endeavor is to focus on what you’re good at and maximize on it. Say your business is a medical practice. After spending all day serving clients, now its time to work on the business. This includes marketing, payroll, business investments, and expenses. This leaves you with little time to devote to search engine optimization and marketing.
In this scenario, even if you have a great understanding of SEO principles, it will take longer to see results. SEO specialists bring their knowledge to the table on a fulltime basis. SEO experts focus on what they are good at which is gaining visibility for your business.
If you have an in-house marketing team, SEO services provide guidelines to follow. Your team’s approach will be more focused on implementing proven strategies.
4. Ongoing Optimization
Continuous improvement of promotional techniques is another great benefit of SEO services. SEO specialists have the task of staying up-to-date with the latest criteria for web page ranking. As long as you are using their services, optimization for your business is ongoing.
Consistent effort garners traffic in highly saturated industries. In these cases, the competition may own all of the top 10 spots on Google search results as well as the ad spaces. This is where off page SEO comes in.
The number of links back to your site generate traffic for you without having to rank high in Google. SEO results are not overnight, but they don’t take years to see the benefits. You start to notice results in 4-6 months. The length of time it takes depends on the current state of your site. How long it’s been around and how it’s formatted will determine the amount of time needed to make improvements.
5. Brand Development
Using the right keywords is the foundation of SEO, but it’s not the highest ranking factor. Google changes its algorithms to help users find the most relevant information to their searches. Ranking criteria places greater emphasis on the number of links you have leading back to your site than on keywords.
Building these backlinks the right way takes time and effort. They further your brand’s visibility and aid its development.
So why not just sprinkle your site link all over the internet?
While you do want as many as possible, the quality of the site linking back to yours matters. For example, getting your links on Forbes will weigh more heavily in your favor than a random unknown site.
Your brand is how the world sees and experiences your business. Customers now want to know and trust the authenticity of the companies they work with.
SEO specialists work with your target customers in mind. Your brand is promoted without losing your authentic voice. When the right strategy is used, you connect with your audience and bring them the value they’re looking for.
When Should You Hire Small Business SEO Services?
There are many reasons to choose small business SEO services. Here are a few ways to know it’s time for you to have a consultation:
- You don’t know anything about search engine optimization
- You want to save time to focus on your business
- You’ve been working on marketing but aren’t seeing the conversion rates you want
SEO is the gift that keeps on giving. Once your site ranks for a keyword, the promotion is 24/7. SEO techniques use free platforms to generate traffic. This by no means should be taken to mean that implementing a successful SEO strategy is easy. Anyone that claims to get you overnight results is selling snake oil. It takes continuous efforts and knowledge of proven techniques to generate real results in a reasonable amount of time.
Going with an expert in SEO is an investment in your business. You get to be more efficient with your time while building your brand and customer trust.
Learn more about how to generate more leads and greater income with your website, here.