You know you need to rank higher in search. After all, it’s the first page of search results that gets over 90% of traffic.
You can try to tackle SEO on your own. There are plenty of how-to and DIY guides on the web.
That’s great for someone who has tons of time on their hands to learn a new skill and apply it to their business. If that doesn’t sound like you, then it’s time to hire an SEO services company.
Not sure how to determine which is the best SEO services company for your business? Ask these seven questions to find your perfect fit!
1. What are Their Goals for You
This question will really help you weed out the bad SEO companies from the great. Asking what their goals are for you might be the most important question you ask.
For example, if you ask this question and their answer is “more traffic”, walk away. Everyone wants traffic — they should be searching for targeted traffic.
Make sure their vision is specific, aligned with your own goals, and points out new objectives that are tailored to your company.
They should do a little homework on your business and come prepared with specific plans. This shows that they really care for you and that they’re not just going from a plain template that they use with all of their clients.
2. What’s Their Process?
SEO tactics have been around for a while. As we mentioned before, you can do a search for the best ways to run your blog and get the same information.
With that in mind, ask your SEO company how they get their results. They should tell you the very open and accessible ways that most SEO works.
What they shouldn’t say is “I have a secret, proprietary plan that I can’t share”. There’s no secret to SEO, just smart applications.
Walk away from any company that professes to have a super secret magic formula. They’re leading you on to try to impress you but with this guide, you’ll see right through them.
3. Who Are Their Referrals?
Searching for “best local SEO company” will yield plenty of results. You might think you should pick the service in the number one spot, right?
Just because a company ranks high in search results doesn’t mean that they’re a good fit for you. Many — but not all — businesses that have high search results are focused on that and not their clients.
The original SEO was word of mouth. Ask for their references and see which companies have hired them before.
4. What Happens When Things Go Wrong?
No one is perfect. We can’t control every situation in life and things are bound to go wrong sooner or later.
Maybe it was a change in a search algorithm or a sudden loss of access during a crucial campaign. You need to know how they performed under pressure.
The best SEO services will have an example of when they missed their mark. They also should be able to provide you with what their game plan was at that moment.
5. What are Future Challenges?
The landscape of SEO is changing at all times. A great SEO service understands this and keeps an eye on the latest trends.
There are challenges on the horizon. Anticipating them and adapting to them will make a huge difference for your company.
If your chosen service doesn’t have a plan for voice search, which is poised to capture 50% of all search by 2020, then they’re not thinking ahead.
They need to be able to transition your plan as needed to keep up with these changes. A great company understands what gets results today and tomorrow.
6. What’s the Best Way to Communicate?
Like any relationship, you and the SEO service need to have a communication style that works for both of you. Both of you need to agree on the best way to keep in touch while they’re working for you.
At first, you might be anxious. You might need day by day reporting about any changes or strategies.
As you grow to trust them and see results, you could feel comfortable enough to ease up. Are they comfortable with that level of communication?
Maybe you want to give them free rein and see what they can do. In this case, are both you and the company OK with just touching base once a month or so?
7. What’s This All Going to Cost?
The company comes with glowing referrals, they answer all of your questions, and they did their homework to craft a path to SEO greatness. Now’s your time to get down to the nitty-gritty — how much is this going to cost?
If you’re serious about SEO, you shouldn’t expect to get it cheaply. You need to have a decent budget for it and expect results only after a few months have passed.
Can you afford to hire a company for that long? If they need further resources, like bringing on a content creator or paying for a UX boost, can you cover it?
If you can’t commit that many resources, in the beginning, you can see if they’ll work out a plan to pay for some services. Maybe they can give you a plan but you’re responsible for executing it.
Be honest and open and they should return the favor. Get creative with finances if paying for a full scope of SEO services is out of reach at the moment.
Hire the Best SEO Services Company
There are a lot of choices out there, and it’s easy to get overwhelmed. Armed with these seven questions, you’re ready to go out and find the right SEO services company for you.
We’ll make finding an SEO company even easier. We would love to have an opportunity to answer your seven questions.
You’ve got a lot on your plate, which is one of the reasons you’re looking for someone to tackle this important part of your growth strategy. Check out our managed SEO services and schedule your consultation today!