The rise of interactive media means that marketing professionals have been able to get creative with their strategies. Our audiences aren’t passive anymore — now, they’re able to interact with their favorite brands and even influence the directions that they take.
You’re probably already familiar with some of the most common ways to interact with an audience — tools like social media or blogging. These are great ways to get started, but if you really want to be ahead of the curve, there are new ways for brands to create interactive marketing campaigns.
2019 is going to bring a lot of innovation to the online marketing world. Want to find out how?
Read on to discover five new interactive media marketing strategies that will be gaining popularity this year.
1. Smartphone Apps
Hopefully, you already have an SEO-optimized website that has an easy-to-read mobile layout, plenty of regular content, and a gorgeous design. (Right?)
That’s fantastic news for your online marketing efforts, but you could be doing even more. Smartphone apps are a great way to build in an interactive media component to your marketing campaigns.
Apps don’t just have to be a better version of your website. Get creative.
What can you offer via your smartphone app that customers can’t get on your website? How can you get them to open the app on a regular basis so that they’re interacting with your business and brand?
Push notifications can let customers know about time-sensitive deals, while location data can send them reminders based on where they go. There will be a projected 205 billion mobile app downloads this year — don’t pass up this opportunity for an interactive connection.
2. Augmented Reality
One creative touch to your smartphone app — and something that will undoubtedly get even more popular in 2019 — is augmented reality.
You might be most familiar with this from apps like Pokémon Go, which used people’s smartphone cameras to “augment” their reality. Pikachu wasn’t actually in front of them in real life, but thousands of people roamed their neighborhoods to find and catch Pokémon.
It doesn’t have to be that expensive and complex, though. If you know teenagers, you’re probably aware that Snapchat also famously uses AR with their Bitmojis. The avatars that users create will appear to be dancing, taking a nap, or a variety of other activities right in front of you.
Because AR is so thrilling, this is a great way to keep users engaged and interacting with you on a regular basis. One great example of a business using augmented reality to promote their brand is 19 Crimes Wine — within their mobile app, holding your camera in front of a wine label will cause the character on the label to come to life.
How can you use augmented reality in a way that makes sense for your brand?
3. Live Video
App development is expensive, and creating an app that supports augmented reality is even more pricey. Luckily, there are other marketing trends that don’t carry such a hefty price tag.
Social media is nothing new these days, but now, platforms like Facebook and Instagram make going live with your followers easier than ever. This is different than scripting a video to upload to your YouTube channel — with live video, you can interact with your audience in real time.
Go live to promote an event and have people submit their questions or suggestions as it’s happening. Give people a tour of your building while clueing them in on any new developments you have happening. The possibilities are only limited by what you can think of!
If you’re aiming for a younger audience, this is an especially great way to engage them. All you need is a smartphone, an Internet connection, and an idea — and you’re good to go.
4. Personalized Video
Live video isn’t the only video trend that’s taking off this year. Because interacting with customers is so easy now, it also makes it easier to connect with them one-on-one.
Think about it. When you get a generic thank you email from a business, you might think it’s a nice gesture, but it’s likely not going to make much of an impact on you. We get so many emails a day that it’s easy to forget a simple thank you message.
How much different would your reaction be if they sent you a personalized video? You’re going to be far more likely to remember that — and probably more likely to do business with that organization again.
Try using personalized video not just to say thank you to your outstanding customers, but also to promote new content, answer a help ticket, or just to nurture an ongoing relationship.
5. Artificial Intelligence Conversations
Finally, artificial intelligence is no longer a thing of the future, or even out of reach for small businesses. Technology has advanced far enough to make it easy for companies to interact with their customers 24/7 — via AI instead of in person.
If you want to be able to connect with people frequently, but don’t have the manpower to make it happen, this is a great way to kickstart an interactive media marketing strategy.
The trick with artificial intelligence is that you have to make sure that you’re investing in conversational AI. The more natural the speech can be, the better.
This can be used to answer help tickets, but can also be a great way to educate potential new customers who have stumbled upon your website. AI chatbots can provide answers to their questions, give basic info about your company, and enable people to easily interact with your brand.
Start Using These Interactive Media Marketing Trends
This is an exciting time for marketers — the possibilities are endless when it comes to engaging our audiences! These five interactive media marketing trends alone offer a ton of different ways to interact with your customers and boost your engagement.
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