In the current climate of the internet, the term SEO is swimming around everywhere. You probably already know that it stands for Search Engine Optimization.
All this means is that you are giving your website and products the best chance to succeed. If you aren’t using on-page SEO, your chances vastly diminish.
Keep reading to discover how you can win with onsite SEO techniques.
Three SEO Techniques
There are good SEO practices, white hat, and bad, black hat. White hat SEO will help your site grow without being punished by search engines.
Here are three techniques:
Offsite, or off-page, SEO is all of the efforts you make outside your website to promote it. This method informs search engines of how appealing or useful your site is to the world. It includes link building, social media branding, and bookmarking.
Onsite, or on-page, SEO is, you guessed it, everything you can do on your site to generate traffic and improve your search ranking. It involves the quality and formatting of your content.
Technical SEO techniques refer to the efforts you put in on the technical side of your website. It involves how search engine algorithms crawl and index your site.
Content is Everything in On-site SEO
Quality content goes beyond simply churning things out. It solves the problems your audience is searching for. This concept has been parroted around the internet for a reason.
You must add value to your audience to build longevity.
Quality content is original, diverse and authoritative.
Original content means that the content is the first of its kind on your site.
This would not be a repost of content from somewhere else on the web. Reposting interviews and guest posts are good tactics when you’re short on ideas but shouldn’t be your main strategy.
In 2019, there are over 30 million blogs and growing. What does this mean for the romantic blogger? It’ll be harder to get traffic solely based on written posts. This is where diversification comes in.
Studies show that voice search is on the rise. 20% of Google searches are voice search. One method for you to combat this is to use natural phrases in your writing.
Consider user intent. What language does your audience use when searching for your product? Writing these into your language will improve your ranking for voice search.
Video and audio platforms are relatively new to the game. Although there are plenty of YouTube videos this is a search engine that is not as saturated. Diversifying your content will increase your odds of being found.
Your content should also be well researched. You don’t want to write a 1500 word fluff piece. Fluff is non-essential information that doesn’t really help or is not obviously useful.
Speaking authoritatively on a piece gives your readers confidence that you are knowledgeable. This, in turn, keeps them on your site.
Titles, Keywords and Meta Description
The first 100 words of your post should include a keyword. Keywords are the most popular terms your audience uses to find your product. Google Trends, Ubersuggest, and Answer the Public are great tools for word hunting.
Metadata is the text or formatting that helps identify what your website/post is actually about
Your content title, as well as the meta description, should include your keyword. A meta description is a 150 character summary of the content. It’s what you read under the title in the search results. Using the keyword here improves your ranking.
The title of your pieces should be compelling. Use dynamic adjectives like impressive, eye-opening, and accredited. These emotionalize your title to get people’s attention.
Popular add-ons for your keywords are best, tips, tricks, hacks, etc. They help you impart information and keep your title short at the same time.
As you’re writing, break your content up into sections. It makes it more digestible for readers and improves the chances they’ll stay on the site. For every new section, you want to have a title. These titles should be formatted with the HTML tags H1, H2, H3, H4.
H1 is the largest heading size, H4 is the smallest.
Title tags help search engines know what your site and content are about. For this reason, you want to include a keyword in at least one body header.
The H1 title tag is usually for the title of the post. The others are for subheadings.
A properly optimized URL is short and sweet. It contains your primary keyword and separates words with a hyphen. This form of SEO falls more along the lines of technical SEO.
URLs of this kind are read most easily by search engines.
Example of good URL’s:
For on-page SEO there are two types of linking you should remember. They are internal and external linking. For each, you want to include 2-3 per 1000 word piece.
Internal linking involves linking text to another area of your site. This fosters interest in your other content. External linking helps to validate a claim in your post.
For example, if you quote statistics, have authoritative studies to back it up.
Remember user intent when placing your links. If you are introducing a new subject you have covered in another post, link to it. This way, you leverage natural curiosity.
Site Speed and Responsiveness
With half the online traffic coming from mobile devices, your site has to be responsive. Responsive design adjusts a fixed site to fit the device it’s being viewed on.
To improve responsiveness eliminate unnecessary elements of the site. For mobile phones, you want to keep your site design simple.
Photos are great for websites, but they’ll slow down your site on the go. Keep the photos to a minimum.
When you can improve your site speed, you can improve site traffic. One method is code minifying. Code minifying involves deleting and part of the code that is not necessary for the action to occur.
Things like white space or line breaks take up real estate and slow download time.
Optimize Your Practice
SEO techniques exist to bring more traffic to your website.
Build onsite techniques into your regular practice. Content is the golden egg that will grow your site. You can enhance that egg through link building, keywords, and formatting.
Your site speed and responsiveness will build a proper stage for your content to shine.
To discover tips for using SEO with social media, click here.