Are you looking to take your SEO to the next level?
You’ve been through the SEO tutorials. You’re creating great content and generating inbound and outbound links for your website. Maybe you’ve even submitted your site to directories or specialized search engines.
You might feel like you’ve got your SEO strategy down to a science. But maybe you also have a nagging feeling that you could do more, and get even better results.
This is partly because SEO is always changing. Even if you could master SEO, all it takes is one tweak in Google’s algorithm to completely change the game.
This is why it’s so important to use a SERP checker. This is a tool that allows you to track the effectiveness of your keyword strategy in real time.
Let’s take a closer look at how using this tool can improve your SEO strategy.
What is a SERP Checker?
SERP stands for Search Engine Results Page. This is basically the Shangri-La for folks obsessed with SEO. The goal for every SEO strategist is to see their page listed at the top of the SERP.
A SERP checker can help you get there.
Essentially, these are keyword ranking tools. You can use them to check the rankings of specific keywords. You can also use them to determine how content you’ve written will rank based on the keywords you’re targeting.
How Does it Work?
Information about keyword rankings is crucial to refining your SEO strategy. That said, it’s important to know how to understand and interpret the results you’ll get. This will help you use the data more effectively.
If you’re interested in learning what keywords you should be targeting, a SERP checker can be a useful tool.
You can investigate what keywords people are searching for. For instance, if you type in the words “dog biscuits,” you can find out how many people search for that term, what the top results are, and which pages people click on most often.
In some cases, the SERP checker might even suggest alternate keywords. Perhaps users search for the term “dog treats” much more often than “dog biscuits.” This information can help you determine which keywords to focus on.
Evaluating Your Content
Additionally, you can use this tool to see how your content will rank based on certain keyword searches.
When you’ve finished writing your SEO content, you can paste the URL into the keyword ranker. The system will then run an analysis to determine how your content would rate on various search engines based on their keyword ranking algorithms.
Most checkers will allow you to check for up to 10 keywords at once. This way, you can compare how your site will rank based on different search terms.
Results Can Improve Your SEO Strategy
The overall purpose of a SERP checker is fairly straightforward. Your goal in writing content is to increase your page’s ranking in certain keyword searches. These tools show you how well you’re doing that.
Let’s look at some specific ways this information can shape and inform your SEO strategy.
Keep Tabs on Competitors
Whenever you’re trying to optimize content for search engines, it’s not just the algorithm you’re working against. You’re also working against your competitors.
In order to increase your rankings on a SERP, you have to perform better than your competitors do. A tool that ranks your keywords can help you get a handle on how you’re fairing.
For instance, many of these ranking tools will allow you to search for multiple URLs. It will then compare how each website performs in the rankings for particular keywords. This way, you can see if your competitors are leading on certain search terms, even if you’re beating them on others.
Additionally, some tools automatically identify a particular website’s targeted keywords. You can use this tool to see what keywords your competitors are focusing on. This will let you know if you’re missing any.
Evaluate Local SEO
A fairly recent trend in SEO is optimization based on local searches. Local SEO seeks to provide users with the most relevant search results based on their geographic location.
Using a SERP checker that checks your geographic ranking is especially important if you’re a small business. This is because you have fewer pages to compete against in local results.
Additionally, if you’re a regional business, your local SERP rankings are more important than your global SERP rankings. For instance, if you’re a small coffee shop in Charlotte, North Carolina, it doesn’t matter much how you rank for searches in Austin, Texas.
Looking at your local SEO can also be helpful if you’re looking to expand into other geographic locations. You can use keyword ranking tools to evaluate how your page will rank in different areas you’re considering.
You can also use the tool to get a jump start on evaluating what keywords your future competitors are using. This will help you learn the landscape of your new territory.
Learn New Things About Your Traffic
We already mentioned that some tools will automatically detect keywords from your URL. This feature is more than just a clever way to see what search terms your competitors are targeting. It can also help you learn what keywords are most effective for your own page.
For instance, maybe you’ve been focusing on a certain keyword or phrase lately. A SERP checker will be able to show you whether that keyword is actually generating traffic.
You may find the results surprising. In some cases, the terms driving the most visitors to your site may not have been on your radar. This insight could help you identify new keywords and phrases to target.
Perhaps the most important feature is the ability to track your results in real time. Changes in a search engine’s algorithm, or in a competitor’s content can alter your ranking on a SERP.
Checking your ranking regularly will help you keep track of your performance.
Have you used a SERP checker to enhance your SEO strategy? What was your experience like? Let us know in the comments!