link building myths

7 Crazy Link Building Myths We Should All Just Forget

These days, everybody’s got an opinion when it comes to link building – and you’ll hear a variety of opinions on both sides.

But no matter how you really feel about link building and its effectiveness, the truth is that there are some “facts” floating around out there that are a little more…alternative in nature.

In this list, we’re debunking the top 7 craziest link building myths that, quite frankly, we’re getting really tired of hearing about.

Make this the year you look to the future – and the truth – when it comes to your own linking strategy.

1. You Shouldn’t Link Twice To The Same Website

This is one of those link building myths that initially makes sense. We all know that linking to several different sites and pages can be helpful.

The funny thing is, though, that it’s great for your site – or someone else’s – to be linked anywhere, any number of times! Plus, if a website is linking to your page, multiple times, it just means they see you as an authority, and that you’ll get more traffic!

2. You Should Never Ask For A Link Directly

Just like people feel nervous about asking for endorsements on LinkedIn, sometimes people are also wary about asking a site to link to your page or taking you up on your request.

Of course, promising a discount for a link or offering a pretty wild exchange of goods for a link can blur the ethical lines from time to time when done poorly.

(We’ve even seen this strategy used as blackmail, and it’s the lowest of the low.)

But if another site writes about your brand and your products specifically, there’s absolutely nothing shady about asking them to link to your site.

In fact, they likely should have in the first place, especially since readers will be curious about where they can get their hands on your awesome products!

As long as you’re not offering over-the-top bribes or payment, feeling guilt about asking for a link is just one of those weird link building myths that need to go away.

3. Be Careful How Quickly You Get Links

Here’s a reality check: Google doesn’t have the time to go through every single link your website got, then count them for each month, and then decide whether or not you got too few or too many.

The issue comes when sites use poor quality links or links that look like spam. If you engage in this practice (which you shouldn’t be anyway) Google may decide to take a closer look at your site and the links you’re getting.

Basically, as long as you’re getting organic links from quality sites (and linking to great ones yourself) you don’t have anything to stress about.

4. Don’t Get Links from Sites Ranking Beneath You

Look, one of the craziest link building myths out there is this idea that it’s all just a popularity contest.

First of all, Google does the ranking, and it’s influenced by tons of metrics and factors, but even that ranking isn’t air-tight. Plus, a site below yours could be about to become the next big thing.

Plus, these websites could just be new, or they just might not have included links in their own content yet.

Don’t miss out on a potentially great opportunity.

5. Linking Out To Other Sites Affects Your “Link Juice”

Maybe this myth got started because, years ago, PageRank would judge sites and pages with a lot of external links pretty harshly.

However, do you really want your customers and competitors to know that you’re still using the same metrics and SEO strategies as you were five years ago?

Yeah, we didn’t think so.

PageRank is, these days, far from the only algorithm that’s helping Google to decide where your web page should fall in the rankings.

Don’t think that you have to include a nofollow link when you link out, either.

Here’s the updated reality check: you need to be linking out, as often as you can! It’s a good thing. First of all, linking out is directly tied to higher rankings. Second of all, recent research has suggested that when links are put on pages, the pages score higher than those that didn’t have any external links.

Re-thinking your external linking strategy now, or what? We bet you are.

6. Avoid Directory Links

Sure: there are paid link directories that are hyper-focused on SEO that aren’t the best places to get links from.

In fact, they’re often penalized by Google, as well as the sites who use them.

But the reality is that there are incredible, high-quality resource listings, directories, and link lists that won’t get you penalized.

There are some directories that you absolutely should want to be listed in. For example, think about directories that showcase, let’s say, the best pet stores in Charlotte, NC. If you’re doing business there…wouldn’t you want to be listed?


7. You Shouldn’t Link To Non-Relevant Pages Or Sites

This is one of those link building myths that just doesn’t make any sense. Perhaps it came from a fear that Google is scrutinizing every link out there and checking to see if it makes sense that you’ve linked to another site.

Honestly, if your site is credible, nothing is going to happen to your link or your site.

Interestingly, what some might call “off topic” links (like if you’re a shoe website, but a car company wants to link to you) are helpful. Why? Because they’re what your competitors are already trying to get.

Don’t freak out about these just yet – instead, actively include them.

We’ve Busted These Link Building Myths!

Now that you know there’s absolutely no truth to any of these 7 link building myths, you can move on with your life – and your SEO strategy.

To learn more about how to craft an SEO strategy that’s based in actual fact, check out

Feel free to contact us with any questions. We’ll always give you the straight talk!