You already know how valuable building SEO is on your website — but how are your rankings lately?
If they’re not where you want them to be, it might be because you’re missing out on a key SEO strategy: getting Wikipedia backlinks.
Wikipedia is one of the oldest and most authoritative websites on the internet. The website is so valuable that it shows up in the top 10 search results on Google more than 50% of the time.
However, winning a backlink on Wikipedia is not an easy task.
If you’re wondering how you can be land Wikipedia backlinks and hone their power (which means increasing your rankings!), you’ve come to the right place.
Here are five easy, sure-fire ways to get Wikipedia backlinks for your blog.
1. Create a Wikipedia Account
Surprise! To land Wikipedia backlinks, you have to do them yourself.
The first step to being able to contribute to Wikipedia is by creating an account. Becoming a member of Wikipedia is completely free.
By having your own account, you will be able to contribute to articles. This is key for gaining backlinks. After you identify opportunities for your own links to be placed, you’ll be able to go in and add them yourself as citations.
Remember, though — you have to contribute to Wikipedia as a whole, not just add your links in.
We’ll get to more of that later.
2. Identify Where To Link
Wikipedia currently has over 40 million articles.
However, not all of these articles are complete.
Wikipedia identifies articles that are in need of expansion, meaning they require more details or information. Some articles can be identified as incomplete, or sections of articles can be noted as needing expansion.
Some sections may even be completely empty.By targeting articles to be expanded, you have a chance to insert links to your own content — but how are you supposed to find them?
Wikipedia has an entire category that lists articles in need of expansion. The category groups articles in need by month and year.
At the time that this article was written, there were over 134,000 articles to be expanded. Think of all of the opportunities for you to add a link to your own content!
Knowing where to find opportunities is half the battle; referring to this category page is a key part of your start to getting Wikipedia backlinks.
You also have the option to use WikiGrabber, an online tool that can make your search for linking opportunities even easier. Just type in a keyword and WikiGrabber will pull up relevant articles that need to be expanded or have dead links.
3. Attack the Dead Links!
Think of all the sources that are linked to in those articles — that number could easily be tripled to define how many there are!
Considering there are thousands of links to sources on Wikipedia, it’s obvious that not all of them are going to up to date in real-time.
Identifying dead links on Wikipedia is an easy way to find opportunities for a backlink. A dead link is a link to a source on a Wikipedia page that doesn’t work; it brings up a 404 page.
If you come across a Wikipedia page that includes a dead link at the end, you’re in luck — this can be a great opportunity to replace it with your own.
By using the WayBack Machine tool, you can check a broken link to see what it used to link to. If your desired link offers similar content, that means you have a good opportunity to replace it.
You also have the option to write content based on what that link used to pull up, granted you don’t already have it.
To replace a dead link, Wikipedia outlines five important steps: confirming the status of the link, checking the source’s website for a changed URL, checking for web archives, removing convenience links, finding a replacement source (which hopefully you choose to be content from your own site!) and removing lost web-only sources.
4. Add More Than Just Your Desired Link
In order to land a Wikipedia backlink, you have to include more than just your link to your entry.
Wikipedia edits have strict guidelines; every single one goes through a review process.
To ensure that your edit is accepted, you have to contribute content to the work, not just add your link in.
Your edit should consist of relevant information that strengthens the article as a whole.
Once you identify the link you wish to insert into an article, find a link to another credible source to include in your edit as well. Make sure your credible source is not a self-published source.
By including a credible source, your edit will have more credibility — and a greater chance of being accepted.
5. Don’t Bombard Wikipedia With Your Links
Now that you know where to find opportunities for inserting your links, you can go on a linking spree to your content, right?
Don’t do that.
As stated earlier, Wikipedia has strict editing guidelines. If a moderator comes across multiple edits in an article that links to the same website, there’s a good chance it will be flagged as spam and rejected.
By bombarding Wikipedia with hundreds of your links, your chances of actually landing them are slim to none.
Real live people moderate edits every single day. They will ban you if they notice you only editing for your benefit and not that of Wikipedia’s.
inserting content and links should both feel and sound natural. Be smart with your links. Look for good opportunities to place them, but don’t overdo it.
A Smart Strategy Will Win You Wikipedia Backlinks
Overall, winning Wikipedia backlinks isn’t easy — but it also isn’t impossible.
We all know the more backlinks, the better. And by incorporating Wikipedia backlinks into your SEO strategy, your blog can gain credibility — and your rankings can skyrocket.
By using a smart strategy that involves identifying great opportunities on Wikipedia for backlinks without going overboard, you’ll be right on track.