Link-Building Tips: Internal Linking
Don’t forget to look in-house for link-building opportunities. Linking from one page of your website to another internal page can:
- Improve the ranking of the target page for a particular keyword phrase (the anchor text)
- Guide the search engines to important content
- Improve the ranking of individual pages
While internal linking by itself won’t get you very far, it is a nice and easy way to improve your link credibility with the search engines.