The key to a successful link portfolio is diversity. Having a variety of different types of backlinks from a wide range of sources protects you from search engine updates, broadens your footprint, and creates a long-lasting and effective link portfolio.

Below is a quick primer on the types of backlinks offered by Next Net Media.

Stand-Alone Links (Sidebar Links)

Stand-Alone Links are backlinks that appear outside of the normal content on the page, making them appear more important to the search engines. Often, they appear in the side navigation, but they may appear elsewhere on the page.

They are one of the easiest link types to build because you only need to specify your anchor text and target URL. Then, the same link ad can be used on multiple sites.

Article Links (Article Posts)

Article Posts are full length articles with your links embedded directly within the content. Search engines love Article Posts because your links are surrounded by relevant, keyword-rich content that you control.

Both of our products that offer Article Posts allow you to write (or outsource) your content and then create queues to post the article daily, weekly, or all at once.

Content Links

Content Links improve search engine rankings by allowing you to embed your link in 120 characters of keyword-rich content and then place it on a relevant, high PageRank websites.

Normally, Content Links appear between the first and second posts on a website’s home page, but they may appear elsewhere on the page.

Comment Links

Comment Links are comments placed on posts. Your chosen anchor text is used instead of your name, and it is linked to your target URL. The content of the comment is randomly chosen from tens of thousands of pre-written comments.

Contextual Links

Contextual Links are links that are created using keyword phrases in existing posts. Like Article Links, your link is surrounded by relevant content.

Footer Links

Footer Links are links that are placed at the bottom of a web page. Like Stand-Alone Links, they are easy to create as you simply enter your anchor text and target URL.