Entries by NNM

A Facebook-Google Alliance: Pipe Dream or Possibility?

Ever think you’d see the day Facebook and Google execs stood side by side and announced their solidarity to the world? Don’t get too excited – that hasn’t (and likely won’t) come to pass any time soon. However, according to a quote from Facebook founder Mark Zuckerberg cited in a recent TechCrunch article, the social […]

Breaking Now: Online Strategist Reveals PETA’s Content Marketing Secrets

Jordan Kasteler is no stranger to content marketing. He holds an impressive job title: he’s the Online Marketing Strategist for People for the Ethical Treatment of Animals (PETA). He’s also an author, speaker, and a successful Internet entrepreneur. The guy knows his stuff. In 2012, two of Kasteler’s articles made it onto a “top ten” […]

Google Cuts AdSense Publishers a Break

Every heard of click bombing? It happens when a competitor, spammer, or all-around jerk decides to click the AdSense ads on a website multiple times to trigger “invalid click activity” and cause Google to ban or temporarily disable a publisher’s AdSense account. Sounds unfair, but click bombing has been running rampant – unchallenged – for […]

SEO Moz Predicts Death of Anchor Text

Whoa… raise your hand if you thought anchor text would someday become obsolete. Seriously, go ahead. I’ll wait. …No one? Don’t feel bad, we didn’t see this day coming either. However, according to a newly released “Whiteboard Friday” post by SEOmoz’s infamous Rand Fishkin, you may be seeing your website increasingly ranking for terms you […]

The State of Anchor Text Post-EMD and Penguin

If you’ve been following Google and the corresponding updates ushered out over the past year, then you’re already painfully aware that now is an extremely precarious time to engage in SEO. The search landscape is changing like wildfire, and G’s Penguin update specifically targeted backlinks and anchor text. Then, on Penguin’s heels came the EMD […]

Google Rolls Out Disavow Link Tool

Webmasters everywhere are breathing a collective sigh of relief today. On October 16, Matt Cutts, head of Google’s webspam team, made the announcement during a keynote speech he gave at the 2012 Pubcon conference. Then, directly after the speech, Google’s Webmaster Central blog formally posted the big announcement. According to the post: Today we’re introducing […]

EMD Update and Panda Rollout Rattle Webmasters

Webmasters the Internet over are scratching their heads in disbelief over Google’s newest power play. About a week ago, Big G unleashed a massive algorithm change targeting low-quality websites with exact match domains (EMD). It wasn’t a total surprise; Google’d been hinting at the possible update for years. It’s now official, and countless webmasters I’ve […]