The term Search Engine Optimization drives fear into the hearts of business owners everywhere. Many see it as an obstacle in the way of their business getting the proper online attention it deserves.
But to fear and subsequently ignore the importance of SEO is a dangerous folly. These days, so much revenue gets generated online that stores and malls are forced to close their doors for good.
Your business needs to come up with a strong SEO digital marketing strategy.
‘But hold on,’ you may think to yourself.
‘I already have a great digital marketing strategy. Isn’t that enough?’ Not at all.
While you’d be correct that digital marketing and SEO management are two sides of the same coin, they serve vastly different functions.
If you’re scratching your head, don’t worry. We’ve written this helpful guide to aid you in learning about SEO digital marketing.
1. Traditional Marketing Just Doesn’t Work Anymore
If you clicked the second link in our intro, you’ll know that brick and mortar stores are suffering. Each day, these businesses are hemorrhaging millions of dollars.
Because they’re ignoring the importance of SEO digital marketing. Take a look at this helpful chart put out by MarketingCharts.com.
By their estimation, web marketing is set to explode more than ever from now until 2020. They estimate that an astounding $93.5 billion dollars will be spent on digital marketing!
Notice some of the other streams of revenue, as well. The difference isn’t subtle at all. In fact, there’s a chasm between traditional and web-based marketing.
To get ahead, you’ll need to shed the traditional marketing of the past and focus your efforts on the net.
2. Not All Digital Marketing is SEO
We’ve used the phrase ‘SEO digital marketing’ several times so far. But you may remember how we mentioned that digital marketing and SEO are different.
We don’t blame you for finding it a bit confusing, it’s a difficult area to navigate.
Search Engine Optimization is just that — optimizing your content for search engines. Comparatively, digital marketing is simply any form of marketing on the internet.
It can be a video, a Facebook Ad, or even a Tweet. SEO content tends to focus on the use of keywords and link building, two topics we’ll cover in a bit.
For now, all you need to know is that if you’re using digital marketing, you’re not necessarily using SEO.
3. SEO Focuses on Overall Traffic
The entire concept of SEO digital marketing is predicated on the standard internet sales funnel. The first step in driving up your sales, as you may expect, is getting people to your site in the first place.
While digital marketing is all about the bottom line — the sale — SEO has a smaller approach. The aim is to get users to your content in the first place and draw them in.
By creating engaging content adhering to SEO standards, the hope is to drive users to your site, leading them to purchase what you offer.
4. Yes, There are Standards
While many regard the web as the Wild West, if you want to run a successful business you’ll need to adhere to the rules.
It may seem odd to you that it’s Google setting the standards when there are dozens of other search engines available. But let’s face it, Google is king for a reason.
If the web is the Wild West, Google is the gunslinging sheriff restoring order.
5. You Don’t Have to be a Big Business to Invest in SEO Digital Marketing
You may think of SEO as something only businesses with thousands of visitors per month need to concern themselves with. But that couldn’t be further from the truth.
SEO is pertinent to any and all businesses that want to get ahead in the digital market. Whether you’re a blogger or a small business owner, you need to put in place SEO digital marketing.
Your aim in utilizing these SEO digital marketing strategies is to get those big hits. It doesn’t matter if your business employs 1 or 1,000, you can’t afford to miss out.
6. The Faster Your Site, the Better
So far we’ve talked a lot about what SEO digital marketing is and how it differs from digital marketing. What we haven’t discussed yet is how much your website itself matters.
The slower your website is, the more traffic you’ll miss out on. And the more traffic you’re missing, the more dollars you’re losing.
On average, expect a visitor to leave your site just 1-2 seconds after waiting. You can’t afford to miss out on any eyes. Make your website as fast as possible.
If you’re not sure how fast your website is right now, find out. There are tons of tools online to help you see your loading speed, including one put out by Google.
Compress images, and prioritize text for the best results.
7. What You Say Matters
We don’t mean this in a public relations manner, though you do want to keep content professional.
Instead, what we’re talking about is the use of keywords. The prefix ‘key’ is integral. Think of these phrases as your way of unlocking a higher ranking on Google’s digital ladder.
For the unfamiliar, keywords are phrases used in SEO content that serves as a central theme to your post. It should appear several times in your post, so when someone types the phrase into Google, your site comes up.
For instance, if Subway was writing a post, they’d use a keyword like ‘sandwiches’. It’s short, easy, and relevant to their business Try and pick keywords that are relevant to your business and that your customer may use.
Part of effective SEO digital marketing is ultimately a bit of guessing. Knowing your audience can help you tailor your posts.
8. Speak With Authority
On a similar note, you’ll want to keep your posts relevant to your business. For instance, if you run a blog about the most popular music, you wouldn’t want to write about global warming.
Staying on topic and building your presence can help you gain what’s referred to as an authority. What makes someone an authority in the SEO digital marketing sense?
They’re someone who can be trusted in his or her area of knowledge. The easiest way to build up authority is to include links within your posts.
For good measure, make sure you’re including both internal and external links. When used correctly, both can give you brownie points in the eyes of Google’s algorithm.
9. SEO is More Than Just Content
We’ve only focused on the content side of SEO so far, so let’s talk about other ways you can get your site on the first page. One of the smartest moves you can make is to get yourself listed on Google My Business.
It’s a free service that shows users info like contact information, location, and hours. This isn’t just a smart SEO move, it’s an important business move as well.
You’ll also want to keep a strong social media presence. Think of your social media accounts as an extension of your business site. Both matter tremendously.
Even implementing a simple ‘share’ button on your site can boost your ranking.
10. Google Wants to Teach You
While the SEO digital marketing world may seem a bit dog-eat-dog, Google has made learning easy.
The truth is, they don’t want to penalize sites for failing to adhere to guidelines. That’s why they’ve offered a complete suite of tools from site speed to keyword analysis. They even offer classes for newbies.
Nobody comes to digital marketing as an expert on SEO digital marketing. Learning takes time and practice. So be patient, and be resourceful.
11. Your UX is Important
Even how your website looks plays a part in your search engine ranking. Google checks for ease of use in addition to loading speed.
Everything on your website should serve a purpose. If you have extra pages that don’t have a real function, get rid of them. The simpler and more streamlined your design, the better.
A user-friendly experience is an absolute must. Keep your design clean, your menus simple, and your content strong.
12. Mobile Matters
While Google doesn’t enjoy penalizing websites, that hasn’t stopped them in the past.
Enter Mobilegeddon. It may sound silly, but it caused a lot of chaos when it was first introduced. Mobilegeddon featured changes to Google’s algorithm that sought out sites that weren’t mobile-friendly.
Part of having a great web presence is accessibility. So make sure users can access your website on any and all devices possible.
13. SEO Digital Marketing Algorithms Change — A Lot
Perhaps the most frustrating fact about SEO is how often it changes. Google tends to make changes to their search algorithms, and often at that.
You’ll need to keep an eye on Google to make sure you’re still in compliance. Once a week or so, browse your favorite tech news sites to see if anything changed.
A little research can prevent you from a lot of trouble.
A Few Closing Words on SEO Digital Marketing
There’s no debating that SEO is a fickle, fickle beast. But for better or worse, it’s here to stay. Make sure you’re focusing on high-quality content with plenty of links and keywords.
With some intellect, research, and creativity, you’ll take the digital world by storm in no time!