Link-Building Tips: Internal Linking

Don’t forget to look in-house for link-building opportunities. Linking from one page of your website to another internal page can:

  1. Improve the ranking of the target page for a particular keyword phrase (the anchor text)
  2. Guide the search engines to important content
  3. Improve the ranking of individual pages

While internal linking by itself won’t get you very far, it is a nice and easy way to improve your link credibility with the search engines.